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mompreneur Keeping Babies Comfortable Roxana Castillo’s Kissy Kissy label uses Peruvian Pima cotton to create the highest quality fashions. By Marc Kozak K issy Kissy (732/345-5073 or is celebrating its 16th anni- versary this year, beloved by moms, gift-givers and retailers alike for the company’s soft Pima cotton and sweet prints. Owner Roxana Castillo is a pioneer in terms of putting Peru on the map for baby brands. Baby & Kids talked with Castillo about her company. Booth #4649 Baby & Kids: What prompted you to start your business? Roxana Castillo: Like many in the children’s apparel industry, the reason is because we had a new baby on the way. My stepdaughter was pregnant with our first grand- son, and I bought her Pima cotton layette items from Lima, Peru. She loved them and suggested we sell them in the U.S. Shortly there- after, we opened a store. About a year after that, we launched the Kissy Kissy line. www.claessens - kids .com B&K: What new products will you be displaying at the ABC Expo? RC: The Kissy Kissy brand spans preemie through size 4T with everything from take-me- home gift sets, newborn essen- tials and fashion sportswear to christening gowns, accessories and organic options. Kissy Kissy’s sig- nature sweet prints are abundant throughout the line, and delicate ruffles, pintucking, hand smocking and embroideries add an extra- special touch. We fell in love with love for Spring ’14, offering inflatable heart balloon patterns, candy heart prints and candy heart boxes. And it wouldn’t be Kissy Kissy without flowers, which include pink buds and gardens in full bloom. And of course spring means nautical, so we have vintage-inspired sail- ing prints, lighthouse themes and boats galore. Cars and trucks are always a hit, so we’re offering pat- terns with highways full of busy vehicles and racecar prints. Since more and more parents are waiting to find out the gen- der of their babies, we offer uni- sex prints like alphabet building blocks, bath time pals and teddy bears. For multiples and sibling photo ops, we have a crown print, an organic teddy bear grouping and twin bunnies patterns. Booth# 4223 The Mainsail design from Kissy Kissy.